Midem 2012

I attended Midem this year with reservations about what to expect because last year was a disappointment. After the first day of the conference my mind was changed and I’m glad I went.

The conference was moved to a new location. It was smaller, more refined, digital and focused on person-to-person and artist-to-fan music management. There were several events that offered insight on how to pitch music to major labels and the media. There were group meeting sessions where aspiring artists and entrepreneurs learned how to market, package and promote their products. The sessions lasted thirty minutes and consisted of attendees asking managers and C.E.O.’s what they could do to improve their own business.

One of the best events was the Direct 2 Fan camp. This was indie artists with little budgets explaining how they developed a fan base and made money off their music. The best speaker was Cellist and composer Keating Zoe. She has no label, no deal and makes allot of money from her grass roots digital marketing approach. During her thirty minute session she was friendly, candid and informative…I liked her style.

Another big event was the Midemlab business start-up pitch session. New companies would pitch their idea to a panel of peers to gain funding to expand their product into new territories. There were over twenty companies and each had interesting ideas, but only one would be selected a winner and possibly become the next Spotify. All the attendees were given a list of the start-ups so after the conference they could choose which companies interest them. There were only three that interested me, but I’m going to wait a few months to see how well they do before pursuing membership.

The Midem party line-up is legendary. Over the years I’ve seen shows from Hank ShockLee from the Bomb Squad, LL Cool J, Sugar Hill Gang, and numerous others. This year the concerts were focused more on rock and pop music. The only show that really surprised me was the DJ Jazzy Jeff show, the second to last day. On the concert schedule it listed “Wale” from Maybach music performing. When people arrived at the party they found out the Wale wasn’t there instead it was DJ Jazzy Jeff and Skillz aka Madskillz as the hype man. Jazzy Jeff pumped the party up! He played a mix of tunes from the old to the new school while Skillz kept the audience hyped using call and response on the known tracks. Half the crowd had their camera phones out recording the show or taking pictures. It was my first time seeing Jazzy Jeff live and now I know why he’s one of the most requested DJ’s in the world.

I’m back in Amsterdam working hard on the new album. The project is moving along nicely and to keep the creative juices flowing I’ve been video making. The videos “Grimey” and "Defying Gravity” are on my website, youtube, vladtv and most other music sites. I’m currently working on a clip for the song “That’s Life” off the Grindin Muzik album. The video will be shot in the next two weeks if the weather allows.

I say that cuz it snowed a few inches yesterday and the city is covered in white. According to the news the weather has remained at -8 degrees Celsius for the last week and it isn’t going to get any warmer. I go outside wrapped like a mummy and still feel the cold. Rain, sleet, hail, or snow nothing will stop my plans to blow. Watch the new videos by pressing the link and check back for updates.

Til next we speak, Stay Warm

Tha One an Only

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